Week 1: An Introduction to IT in Hospitality & Tourism Industry
Develop a holistic view of the impact of ICT in the hospitality and tourism industry.
Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations
Introduce the theoretical perspectives on technology adoption and innovation diffusion.
Week 3: Value Creation through IT and Innovation
Discuss the IT-based value creation in hospitality and tourism organizations.
Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.
Week 5: IT-based Innovation in Marketing and Operation
Understand why digital advertising matters and how to devise a digital advertising plan.
Evaluate digital advertising applications, create search advertising and display advertising via a certain platform.
Week 6: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations
Introduce the concept of data-based decision making and the principles and tools for business analytics.
Discuss data sources and big data applications for decisions in hospitality & tourism organizations.
Week 7: Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion
Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.
Week 8: Technology Development and the Future of Hospitality and Tourism Organizations
Discuss destination competitiveness based on IT strategy.