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Online Course

Marketing Analytics: Marketing Measurement Strategy

University of California, Berkeley via edX

212
Found in Marketing
  • Provider edX
  • Cost Free Online Course (Audit)
  • Session Self Paced
  • Language English
  • Certificate $249 Certificate Available
  • Effort 5-7 hours a week
  • Duration 4 weeks long
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Overview

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Taught by

Stephan Sorger , MBA, MS, PE

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Reviews for edX's Marketing Analytics: Marketing Measurement Strategy Based on 2 reviews

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  • 1
Anonymous
Anonymous completed this course.
Well, the 99 USD price is kinda a message saying "DO NOT BUY THIS COURSE"

Given that everything is free, the course is a nice way to test your common sense with 30 quiz questions (in total, entire course has 30 quiz questions).

Adding the certificate, makes no sense, absolutely none. The quizzes were extremely trivial, high-school-math like, extremely intuitive and common-sense. Yet, it is priced at 99USD, a ridiculous price.

You look over to Analytics edge, with 20+ hours per week worth of workload and challenging assignments, with the same certificate price, the pricing just makes no sense whatsoever.

Don't buy this course, I regard this as a "do for fun" course, you won't gain any technical expertise or compentency in this course.

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Francisco
by Francisco is taking this course right now, spending 2 hours a week on it and found the course difficulty to be very easy.
Very basic course. It's barely worth your time and definitely not worth your money. Don't expect anything beyond very essential knowledge and methodologies.
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