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University System of Maryland

Modern Product Leadership

University System of Maryland and University of Maryland, College Park via edX

Overview

Product Managers are masters at internal sales, team building, delegation, and empowerment. They also know that great product management careers are not built alone. From envisioning a product strategy to correctly portraying the product roadmap, the process must be inclusive, interactive, and motivating with modern leadership techniques. As your products grow, you’ll also need to skills to manage teams of teams. This course will enable you to align product teams, product designs, and product development for speed and innovation at scale.

Product Managers have one of the toughest, most demanding positions in the modern product organization. They must be both visionaries and evangelists, as well as facilitators and coaches. Often they must communicate clearly and effectively across a wide range of audiences. To do this well means being the expert in a number of key competencies of leadership.

Modern leadership principles emphasize empowerment and ownership. Meanwhile products require teams to work together at scale. This course will starts by resetting on what is good leadership based on actual data and studies. Not half-proven theories or intuition. Drawing on actual research and met studies we’ll cover the key elements of what makes a good product leader based on work by Jim Collins John Maxwell, Peter Northouse, Melissa Perri, and more. One of the key findings is that a leader’s success is driven by their team, and how well that team aligns with the mission. Understanding this, we’ll show you how to maximize the team’s effect on the leader and vice versa.

Next we’ll dive into how to build the team. This is essential if you want to move the culture and practices of your organization to truly thrive. We’ll also go over principles of encouraging ownership and continuously replenish your leadership pipeline.

In the third week, we’ll look at the core influential competencies of a product evangelist. This means vision setting, roadmapping problems, setting goals and objectives, demoing effectively and more. We’ll also discuss the art of negotiating across departments and interests, and how to manage conflicts to resolution quickly through good leadership and problem solving.

Finally we’ll turn to frameworks for organizing teams at multiple scales of product development. Whether an aspiring product manager or Head of Product, this will enable better understanding of how leaders align teams. Starting with basic Agile processes we’ll move on to scaling techniques for integrating hardware and software teams of teams. We’ll also discuss how to deploy influence and guide the work with discovery frameworks and techniques at scale. Understanding core processes and trade-offs at scale is critical to leading products to success.

Syllabus

Module 1: Modern Leadership for Product Organizations

Module 2: Building and Motivating the Product Team

Module 3: Influencing Product Stakeholders for Greater Outcomes

Module 4: Organizing Product Discovery and Delivery for Speed at Scale

Taught by

John Johnson

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Reviews

4.6 rating, based on 31 reviews

Start your review of Modern Product Leadership

  • Anonymous
    The role of a product manager relies so deeply on being able to influence others to get things done so it is about time someone really dived in on the topic of product leadership. The themes are comprehensive and range from the evolution of leadership...
  • Anonymous
    This course is rich when it comes to knowledge of how to build up great product leadership within an organization, it covers management/leadership topics and evolves to cover product discovery/delivery methods, dealing with stakeholders, and providing a path forward for product people to learn how to control all the product development at scale.

    What I personally find challenging in this course is the fact that the course relies on short videos and short descriptions to convey any concept. There is no people interaction, workshops, or exercises to implement during the course to ensure that attendees are learning what they should. I would recommend having more real-life examples and exercises to reflect on the learnings.
  • Profile image for Paras Jani
    Paras Jani
    This course is rich when it comes to knowledge of how to build up great product leadership within an organization, it covers management/leadership topics and evolves to cover product discovery/delivery methods, dealing with stakeholders, and providing a path forward for product people to learn how to control all the product development at scale.

    What I personally find challenging in this course is the fact that the course relies on short videos and short descriptions to convey any concept. There is no people interaction, workshops, or exercises to implement during the course to ensure that attendees are learning what they should. I would recommend having more real-life examples and exercises to reflect on the learnings.
  • Anonymous
    I'll start by saying that this is a good course and the instructor is the best in this certificate program. That said, paying for a course and not having the ability to download the course materials is unacceptable. I spent more time taking notes and screenshots than anything else. Had I not really wanted to take this certificate program for career objectives, I would have never gone past the audit stage of the first course. The content of the course is very good, although I would have loved to have more examples that were different than the examples given in the previous data science course.
  • Anonymous
    A really useful final course in the Product Management professional certificate from UMD! Very in-depth on how modern product teams function, and with tons of important information about how to lead in a complex environment with many stakeholders..
  • Anonymous
    great work from John Johnson who, again, syntethices many techniques and his own knowledge based experience into a really valuable course. I'd love to reach out him in the inmediate future for my doubts and challenges as project and product manager. I only missed a video lesson (second in the last week I guess) and a diagram in one of the questions in the 4th week test. Anycase, the whole thing is a 'bravo, maestro'!
  • Profile image for Ram Jupudy
    Ram Jupudy
    This is an excellent course designed to achieve the skills of leading modern product companies and teams. Very nicely explained by Joh Johnson. A must learn course for anyone who works on the innovative product in this modern technical world. Love UMD and thanks to the professors who designed this.
  • Anonymous
    Good courses with well-prepared contents. Staring from leadership and team management background with theory-backed information. Tie in a lot of content from previous courses. Not recommend to take this solely, but part of the whole Product Management Graduate program.
  • Profile image for Antonio Marinetto
    Antonio Marinetto
    This course is very complete, it has allowed me to face new challenges with confidence in my product career, complementing and structuring my PM & Team Management experience.

    Truly recommend for Senior PMs who want to move towards product Leadership roles
  • Anonymous
    A really useful final course in the Product Management professional certificate from UMD! Very in-depth on how modern product teams function, and with tons of important information about how to lead in a complex environment with many stakeholders..
  • Anonymous
    Very intereting course! I learned a lot. I will recomend it to other colleagues. I will put it in practice in my daily business.

    I will try to check the course form time to time to remember all the concepts which I learned.
  • Anonymous
    Really great intro to product management practices. I am a product design manager, and it was a great refresher--and I also learned a lot about management techniques. Many of these practices are used at my work.
  • Anonymous
    Content packed, real life course material and through provoking quizzes and reference materials, used repetition and linking of concepts very creatively to engrain the learning.
  • Profile image for Ellissa Verseput
    Ellissa Verseput
    Stand alone, the course gives a great overview. As the final course in the 5-course program, it's mostly repetition. The negotiation part in week 3 was pretty useful!
  • Anonymous
    Great course. Really valuable learnings particularly around negotiation and team / individual interactions in growing organisations.
  • Anonymous
    HIGHLY RECOMMENDED!! Everything I learned helped me in my business and gave me a great amount of self growth and improvement.
  • Profile image for Mari Eriksson
    Mari Eriksson
    Very good overview and some deep dives that give you a good picture how to continue and how to start working as a agile leader.
  • Anonymous
    I liked the course very much. The profesor is great and his experiend definitelly makes it all very easy to follow .
  • Anonymous
    Interesting material, somewhat repetitive from the previous Data Science Course in the certificate stack
  • Anonymous
    Great to Learn this course as a summary to all previous courses under Product Management certification

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