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University System of Maryland

Modern Product Leadership

University System of Maryland and University of Maryland, College Park via edX

Overview

Product Managers are masters at internal sales, team building, delegation, and empowerment. They also know that great product management careers are not built alone. From envisioning a product strategy to correctly portraying the product roadmap, the process must be inclusive, interactive, and motivating with modern leadership techniques. As your products grow, you’ll also need to skills to manage teams of teams. This course will enable you to align product teams, product designs, and product development for speed and innovation at scale.

Product Managers have one of the toughest, most demanding positions in the modern product organization. They must be both visionaries and evangelists, as well as facilitators and coaches. Often they must communicate clearly and effectively across a wide range of audiences. To do this well means being the expert in a number of key competencies of leadership.

Modern leadership principles emphasize empowerment and ownership. Meanwhile products require teams to work together at scale. This course will starts by resetting on what is good leadership based on actual data and studies. Not half-proven theories or intuition. Drawing on actual research and met studies we’ll cover the key elements of what makes a good product leader based on work by Jim Collins John Maxwell, Peter Northouse, Melissa Perri, and more. One of the key findings is that a leader’s success is driven by their team, and how well that team aligns with the mission. Understanding this, we’ll show you how to maximize the team’s effect on the leader and vice versa.

Next we’ll dive into how to build the team. This is essential if you want to move the culture and practices of your organization to truly thrive. We’ll also go over principles of encouraging ownership and continuously replenish your leadership pipeline.

In the third week, we’ll look at the core influential competencies of a product evangelist. This means vision setting, roadmapping problems, setting goals and objectives, demoing effectively and more. We’ll also discuss the art of negotiating across departments and interests, and how to manage conflicts to resolution quickly through good leadership and problem solving.

Finally we’ll turn to frameworks for organizing teams at multiple scales of product development. Whether an aspiring product manager or Head of Product, this will enable better understanding of how leaders align teams. Starting with basic Agile processes we’ll move on to scaling techniques for integrating hardware and software teams of teams. We’ll also discuss how to deploy influence and guide the work with discovery frameworks and techniques at scale. Understanding core processes and trade-offs at scale is critical to leading products to success.

Syllabus

Module 1: Modern Leadership for Product Organizations

Module 2: Building and Motivating the Product Team

Module 3: Influencing Product Stakeholders for Greater Outcomes

Module 4: Organizing Product Discovery and Delivery for Speed at Scale

Taught by

John Johnson

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Reviews

4.7 rating, based on 43 reviews

Start your review of Modern Product Leadership

  • This is the last course of the Certificate Program in Product Management. Modern Product Leadership is an excellent guideline to lead product teams that want to have the resolve to achieve great results. I studied the nature of product organizations, how to build product teams, how to engage in negotiations, and how to win as a product leader. Now I feel equipped with the required skills to build a winning startup. I won't stop learning.
  • Anonymous
    This course is quite poor in my view. It is a cornucopia of buzzwords and concepts thrown together without a clear unifying structure. It seems like the author(s) didn't have a clear vision of what they wanted to cover, so covered a very broad set of...
  • Anonymous
    This course is rich when it comes to knowledge of how to build up great product leadership within an organization, it covers management/leadership topics and evolves to cover product discovery/delivery methods, dealing with stakeholders, and providing a path forward for product people to learn how to control all the product development at scale.

    What I personally find challenging in this course is the fact that the course relies on short videos and short descriptions to convey any concept. There is no people interaction, workshops, or exercises to implement during the course to ensure that attendees are learning what they should. I would recommend having more real-life examples and exercises to reflect on the learnings.
  • Profile image for Milagros Ovejero Solá
    Milagros Ovejero Solá
    I really enjoyed the course. However, there are too many concepts that I found to own and incorporate. In my opinion, despite there are many planning strategies and key elements, which I find hard to remember and apply in real life, I think some of them will be practical.

    Be aware of the spelling mistakes there are in the quizzes.

    Thank you very much!

    Milagros
  • Anonymous
    It is a good course for product management professionals with blend of agile fundamentals. It starts from Leadership theories moving to modern product leadership by building good teams along with agile principles. Also, it touches the psychological safety and different trade-offs in Engineering paradigms.
  • Anonymous
    This course has exposed me to important processes of product leadership. Team building and motivation, discovering and delivering products at scale, conflict management techniques, team processes and events and modern product leadership in general. I really enjoyed the course content and lessons.
  • Anonymous
    John Johnson did it again with Modern Product Leadership! His incredibly clear and concise delivery of leadership techniques you can apply immediately are invaluable. This is a must have course for anyone in a product leadership role or on a career path leading into product leadership.
  • Profile image for Antonio Marinetto
    Antonio Marinetto
    This course is very complete, it has allowed me to face new challenges with confidence in my product career, complementing and structuring my PM & Team Management experience.

    Truly recommend for Senior PMs who want to move towards product Leadership roles
  • Anonymous
    An awesome course about Leadership, motivation and other skills required for Product Manager. Recommend this course for those who make their first steps to Product Management and for structuring and review of knowledge for the experience Product Managers.
  • Profile image for Anar Quliyev
    Anar Quliyev
    Good courses with clear and well-prepared contents.

    It has allowed me to face new challenges with confidence in my career.

    Truly recommend for PMs who want to move towards.

  • Anonymous
    The role of a product manager relies so deeply on being able to influence others to get things done so it is about time someone really dived in on the topic of product leadership. The themes are comprehensive and range from the evolution of leadership...
  • Anonymous
    The videos are clear and informative. The summaries and quizzes help to memorise and revise the content. There are also very good references for further learning.
  • Anonymous
    Great course with lot of information and professional techniques. I highly recommend this course to better lead and motivate teams in an organization.
  • Anonymous
    It was great to have a chance to do an online course on my own terms. This allowed me to make this work for my schedule.
  • Anonymous
    This course helped me to learn new techniques of team management. It also helped me to become a more qualified Product Manager.
  • Anonymous
    A really useful final course in the Product Management professional certificate from UMD! Very in-depth on how modern product teams function, and with tons of important information about how to lead in a complex environment with many stakeholders..
  • Profile image for Paras Jani
    Paras Jani
    This course is rich when it comes to knowledge of how to build up great product leadership within an organization, it covers management/leadership topics and evolves to cover product discovery/delivery methods, dealing with stakeholders, and providing a path forward for product people to learn how to control all the product development at scale.

    What I personally find challenging in this course is the fact that the course relies on short videos and short descriptions to convey any concept. There is no people interaction, workshops, or exercises to implement during the course to ensure that attendees are learning what they should. I would recommend having more real-life examples and exercises to reflect on the learnings.
  • Anonymous
    I'll start by saying that this is a good course and the instructor is the best in this certificate program. That said, paying for a course and not having the ability to download the course materials is unacceptable. I spent more time taking notes and screenshots than anything else. Had I not really wanted to take this certificate program for career objectives, I would have never gone past the audit stage of the first course. The content of the course is very good, although I would have loved to have more examples that were different than the examples given in the previous data science course.
  • Anonymous
    great work from John Johnson who, again, syntethices many techniques and his own knowledge based experience into a really valuable course. I'd love to reach out him in the inmediate future for my doubts and challenges as project and product manager. I only missed a video lesson (second in the last week I guess) and a diagram in one of the questions in the 4th week test. Anycase, the whole thing is a 'bravo, maestro'!
  • Anonymous
    Thank you for a wonderfully and painstakingly designed extremely informative and thought provoking course. Many of the concepts I learnt were used by me in not so structured manner and now in the organisational context I can really understand and apply the product design process and more importantly how I have to work with different teams in a well laid out process driven path to achieve product objectives.

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