In this course, you will learn three predictive modelling techniques - linear and logistic regression, and naive Bayes - and their applications in real-world scenarios.
The first half of the course focuses on linear regression. This technique allows you to model a continuous outcome variable using both continuous and categorical predictors. This technique enables you to predict product sales based on several customer variables.
In the second half of the course, you will learn about logistic regression, which is the counterpart of linear regression, when the response variable is categorical. You will also be introduced to naive Bayes; a very intuitive, probabilistic modeling technique.