All of today’s well-known companies got started the exact same way: as an idea within someone’s head. While the idea itself is an important prerequisite for success, it was rather what these individuals did with it that enabled them to become the success that they are today. You can learn to think and act like these innovators too. Taught by Malte Brettel, named the #1 Professor in Entrepreneurship in Germany, this course will help you to turn your idea into a real-life business and make it a commercial success:
Find and assess your idea
What does it actually mean to be entrepreneur?
Are entrepreneurs born or made?
How to actually find an idea to start a business?
Turn your idea into action
How to deal with uncertainty?
What are the core questions that I have to answer to make my idea successful?
How to assemble the right team of people to help me get my idea off the ground?
Set yourself up to succeed
How to know what my customers really expect?
Do I have to stick to my original idea no matter what?
What are typical traps into which entrepreneurs fall at the start of their career?
We will walk you through real-life examples of the entrepreneurial process to help you understand how it differs from that of established companies and how you can apply it for your own purposes. A series of homework exercises, tutorials and case studies will enable you to develop a perspective that goes beyond the theoretical scope to prepare you for actual situations.
By doing so, this course will not only give you specific tools to start you own venture but also to transfer the benefits of entrepreneurial thinking to a corporate context, thereby preparing you for leading positions in Business Development, Strategy and General Management and of course as an Entrepreneur. Learners from the industries of Business Development and Entrepreneurs from all over the world already completed the course.
This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
Not only did the course covered theoretical aspects of an entrepreneurial mindset, it also delved deep into how the practicalities work in the real world. The very structure of the course could easily evoke entrepreneurial spirits among the learners, and pave way for an organized approach for ideation, commercialization and monetising a business opportunity.
Highly recommend for present and future entrepreneurs and look forward to many such courses from RWTH TIME, kudos to the professors and edX community!!