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Email Marketing

via Hubspot Academy

Overview

Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
  • Master the fundamentals of email marketing
  • Apply what you learn with HubSpot's free email marketing tool
  • Invest in yourself and your career by learning one of the most in-demand skills in digital marketing

Syllabus

  • Understanding Email Marketing
    • Learn how to build an effective email marketing strategy as part of your inbound efforts.
  • Creating a Contact Management and Segmentation Strategy
    • To provide value to your contacts, you need to understand their needs. To grow your business, you need a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that's designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.
  • Sending the Right Email
    • When you send the right email, you have a better chance of converting your leads into customers because you're sending a contextual message, which allows you to provide true value to your audience. This will help you develop relationships, build trust, and continually delight your readers. In this lesson, you'll learn the key components of how to send the right email to the right person at the time and provide the most value to your contacts in the process.
  • Creating a High-Performing Email
    • Sending email, checking email, and drafting email has become as much a part of our day-to-day lives as getting up and going to work. And email is going to continue to play an important role in both our professional and personal lives. Creating emails that engage your contacts and help you grow your business is a key piece of your overall email marketing strategy. In this lesson, you'll learn the elements of a high-performing email and what you can do to implement them in your business.
  • Understanding Email Deliverability
    • In this lesson you hear from the assistant postmaster at HubSpot and learn how to identify trends in your email deliverability metrics and what the next steps you can take from them. You will learn how your email deliverability strategy will continue to help you build trust with your contacts and create long-lasting relationships with them.
  • Outlining the Design of Your Marketing Emails
    • Content and design are equally important partners in delivering valuable emails to your contacts. A well-designed email will drive your content forward, guiding the contact who received it to your desired goal. In this lesson, you'll learn why design is important for your marketing emails and how to start designing emails that will provide value to your contacts.
  • Analyzing Your Marketing Emails
    • Analysis is essential to everything you do as an inbound professional. And not just with email but on every communication channel that you are using to build trust. You are analyzing, and improving consistently to help you continue to grow. In this lesson you’ll explore why analyzing your email sends is important and the steps you can take to do this analysis.
  • Testing Your Marketing Emails
    • Before sending an email, you’re planning, preparing, and carefully crafting the emails that you send. So why, after all of that, are you also going to run tests to update those emails? In this lesson you’ll learn why testing your marketing is an important piece of your overall email marketing strategy in addition to what types of tests you can run on your marketing emails and how to position those tests.
  • Developing Relationships With Lead Nurturing
    • Lead nurturing is important to inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. In this lesson, you'll hear from industry experts on how to develop relationships through lead nurturing. Learn the foundations as well as how to start implementing lead nurturing in your business.
  • OPTIONAL: Get Started with HubSpot Free Email
    • In this lesson, you'll learn how to get started with email marketing with HubSpot free email.
  • Email Marketing Certification Next Steps
    • Please help us make this course better for our global community.

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