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University of California, Irvine

E-Marketing

University of California, Irvine via Coursera Specialization

Overview

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.

Syllabus

Course 1: Identifying, Attracting, and Growing Your Digital Audience
- Offered by University of California, Irvine. Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing ... Enroll for free.

Course 2: Strategies for Converting and Retaining Customers Online
- Offered by University of California, Irvine. Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining ... Enroll for free.

Course 3: Mobile Marketing, Optimization Tactics, and Analytics
- Offered by University of California, Irvine. Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, ... Enroll for free.

Courses

Taught by

Stephane Muller

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