Social and environmental responsibility has become a common issue in corporate communication, but how to design an efficient communication plant? Why did the subject of ‘responsibility’ become a relevant topic? Which role is playing ICT in corporate communication? Are they suitable for communication of corporate social responsibility? This course offers insight on the corporate social responsibility and communication reporting the connections among organizational models, communicational functions, consumptions trends, new communication technologies and socio-environmental crises. The course will show examples of the communication of energy companies and how they face the socio-environmental responsibility in marketing communication and public relations.
Lesson 1 - Society & Corporations 2020/04/22
Lesson 2 - Organization & Communication 2020/04/29
Lesson 3 - Corporate Social Responsibility (CRS)2020/05/06
Lesson 4 - Consumers & Communication 2020/05/13
Lesson 5 - Communication Plan 2020/05/20
Lesson 6 - Communication of Energy Companies 2020/05/26