Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

University of Maryland, College Park

Entrepreneurship Capstone

University of Maryland, College Park via Coursera


Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at


  • Defining the Opportunity
    • Value innovation, your solution, and your initial business model canvas
  • Discovering the Customer
    • Discovering the customer and interviewing customers
  • Understanding Customers
    • Analyzing customers
  • Creating the Marketing and Sales Strategy
    • Marketing mix, sales forecasting, and managing the sales pipeline
  • Refining the Solution
    • Product fit, validation, and scaling.
  • Crafting the Business Plan
    • Creating a business plan


Start your review of Entrepreneurship Capstone

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.