Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Defining the Opportunity
-Value innovation, your solution, and your initial business model canvas
Discovering the Customer
-Discovering the customer and interviewing customers
Creating the Marketing and Sales Strategy
-Marketing mix, sales forecasting, and managing the sales pipeline
Refining the Solution
-Product fit, validation, and scaling.
Crafting the Business Plan
-Creating a business plan