Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
During this course, you will learn how to:
• use the main innovation management terminology and concepts
• explain the adoption life cycle and innovation adoption at the individual level
• define creativity and explain how creativity can be stimulated
• recognise and describe three types of idea management systems
• explain what an innovation strategy is and why it is important
• describe what a product portfolio is
• explain how innovation projects should be selected and managed
• explain the importance of teams, team structures and networks for innovation.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.
This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.