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University of California, Irvine

Esports Management Capstone Project

University of California, Irvine via Coursera


We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations.
You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.


  • Getting Started
    • Congratulations! You've made it to the final course in this program! This capstone project is designed to allow you to take the knowledge you have gained through the previous courses and put that knowledge into practice. This section will prepare you for your capstone project and final peer review. It will also answer any questions you might have about the project assignment and the grading rubric.
  • Content Review
    • This section is meant for those who wish to have additional feedback on their project before the final peer review submission and evaluation.
  • Final Project Assignment Submission
    • This is your final peer review assignment submission portion of the course. Please be mindful that there will be no extension given to learners for any deadlines set.

Taught by

Stephane Muller

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