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Facebook Ads Training: How to Build Great Ads & Audiences

via Hubspot Academy

Overview

Learn about Facebook ads from Facebook Experts Mari Smith, Dennis Yu, and Andrea Vahl – including generating leads on Facebook, crafting a strategy, designing winning ad campaigns, measuring your success, and running ads on just a dollar a day.
  • Generate leads and grow your business through Facebook Ads
  • Design winning ad campaigns and learn how to measure their success
  • Run effective ads on just a dollar a day

Syllabus

  • Welcome to the Facebook Ads Training
    • Learn more about the Facebook Ads Training
  • Facebook Lead Gen Tutorial
    • In this lesson, you'll learn the basics of designing and implementing a successful lead generation campaign on Facebook, using three effective lead gen tactics: organic lead gen posts, lead ads, and link click ads. This lesson features Facebook Experts Mari Smith, Andrea Vahl, and Dennis Yu, who will teach you what a successful Facebook lead generation campaign looks like, how to target audiences effectively with Facebook ads, how to measure the success of your Facebook ads using cost-per-lead, and how to implement a lead ad on Facebook.
  • Getting Started With Facebook Ads: Your First Steps to Success
    • In this lesson, Facebook Expert Amanda Bond teaches you how to set yourself up for success with Facebook ads. You'll learn how to build a Facebook strategy that gets you results – including how to choose the right types of Facebook ads to fit your unique business goals. She takes you through the three phases of Facebook advertising (Connect, Commit, and Close) and which of these phases you should test and optimize first before moving on to other ad types. Finally, she covers the most common mistakes she has seen her clients make time and time again with Facebook advertising so you can steer clear and can see success even faster.
  • The Dollar-a-Day Facebook Ads Strategy
    • In this lesson, you'll learn all about Facebook Expert and BlitzMetrics CTO Dennis Yu's strategy for Facebook ads success: the "dollar-a-day" Facebook ads strategy. You'll learn why the dollar-a-day strategy is the cheapest way to get your brand and products seen by a wider audience, what the dollar-a-day Facebook ads strategy looks like piece-by-piece, how to build ad sequences to show different people different ads depending where they are in the buyer's journey, and how to actually implement the dollar-a-day strategy step-by-step – and measure its success.
  • Facebook Ads Training Course Next Steps
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