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Coursera

Facebook, Instagram, and Snapchat Marketing

Digital Marketing Institute via Coursera

Overview

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so.

You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: -
• Set up and optimize a Facebook Page to promote a business
• Use Facebook Ads Manager to build effective advertising campaigns
• Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns
• Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat

This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Syllabus

  • Facebook Marketing Fundamentals
    • This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook.
  • Facebook Ads and Marketing
    • This module focuses on explaining how to use the Facebook Ads platform effectively. It also provides you with the knowledge to plan and deliver a Facebook advertising strategy and to analyze its performance.
  • Instagram and Snapchat - Social Apps
    • This module delves into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms.
  • Instagram and Snapchat Marketing
    • This module provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.

Taught by

Digital Marketing Institute and Cathal Melinn

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