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HubSpot Academy

Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies

HubSpot via HubSpot Academy

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Overview

Discover Facebook marketing and advertising strategies to build an engaged and loyal following that will help your business grow.
  • Learn what it takes to craft a stellar Facebook organic and paid marketing strategy.
  • Grow your organic Facebook reach

Syllabus

  • Introduction to the Facebook Marketing Course
    • Learn more about the Facebook Marketing Course
  • How to Develop an Effective Facebook Marketing Strategy
    • Thanks to Facebook's algorithm, getting your content in front of your prospects and followers is no simple task. Your key to success on Facebook is learning how to be strategic about your process and mapping it back to your holistic business objectives.
  • Creating and Managing Your Facebook Content
    • Facebook is always growing and changing. But, reaching fans by creating and sharing great content remains the one constant that businesses can rely on. In this lesson, learners will discover how to build an organic Facebook following through creative content and community engagement.
  • ​How to Grow Your Facebook Organic Reach​
    • The real power of the Facebook platform is its ability to help you directly engage with your customers and prospects. But how exactly do you do that? In this lesson, learn to leverage the power of the Facebook community to build brand awareness and loyalty.
  • How to Craft a Winning Facebook Ads Strategy
    • To yield the results you want, you'll need more than an organic ads strategy. And to be successful on Facebook, you need to supplement your efforts with a solid paid strategy. Learn how to craft a Facebook Ads strategy that will help you spend your money and time efficiently, all while growing your audience and increasing your reach.
  • Facebook Marketing Course Feedback Survey
    • Please help us make this course better for our global community.

Taught by

Crystal King

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