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Facebook Social Media Marketing

Facebook via Coursera Specialization

Overview

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Syllabus

Course 1: Introduction to Social Media Marketing
- Offered by Facebook. This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including ... Enroll for free.

Course 2: Social Media Management
- Offered by Facebook. This course equips you with critical content creation and management skills. You’ll learn how to create effective ... Enroll for free.

Course 3: Fundamentals of Social Media Advertising
- Offered by Facebook. This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like ... Enroll for free.

Course 4: Advertising with Facebook
- Offered by Facebook. This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by ... Enroll for free.

Course 5: Measure and Optimize Social Media Marketing Campaigns
- Offered by Facebook. This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and ... Enroll for free.

Course 6: Facebook Social Media Marketing Capstone
- Offered by Facebook. In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing ... Enroll for free.

Courses

Taught by

Anke Audenaert and Daniel Kob

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