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Facebook Social Media Marketing Capstone

Facebook via Coursera

Overview

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program.

By the end of this course, you will be able to:
• Present and communicate the results of a campaign to a team
• Complete the Digital Marketing Associate Certification Exam

This course is for people who have completed all 5 previous courses of the Facebook Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate.
In order to take the exam, learners must have access to a Mac or PC with a webcam.

Syllabus

  • Program Capstone Course Overview
    • This week you will sign up for the Digital Marketing Associate Certification Exam with Facebook and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
  • Program Capstone Project
    • In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
  • Take the Facebook Digital Marketing Associate Certification Exam
    • This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Facebook’s platform. You will also conclude the Facebook Social Media Marketing Professional Certificate Program.

Taught by

Anke Audenaert

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