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HubSpot Academy

Fanocracy Course With David Meerman Scott

HubSpot via HubSpot Academy


Internationally acclaimed author and business strategist David Meerman Scott teams up with his daughter and neuroscience expert, Reiko Scott, to demonstrate the power of developing a “Fanocracy”-- becoming an organization or person that puts the needs and wishes of fans ahead of every other priority.
  • Discover how any business in any industry can build fans.
  • Learn how to leverage proximity and to let go of control to engage and energize your audience.
  • Learn how to build authentic advocacy and fans for your brand within your organization.


  • What is Fanocracy and Why Does it Matter?
    • Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. Fandom spans generations and subject matter to bind individuals together in excitement, purpose, and buying power. No matter who you’re dealing with, understanding fandom is the cornerstone to success.
  • The Neuroscience of Fandom
    • Personal interactions are what makes us human. And humanity is what builds a loyal following. The idea of proximity to customers is something that any organization can implement in order to build the kind of fandom that creates a true Fanocracy. The closer you get to other people, the more powerful the shared emotions are.
  • Giving Your Fans Creative Control
    • where you can let go of your creations, yet still understand the heart of your fans. Fanocracy is built on the experiences of all its members, rather than limited to the imagination of one creator.
  • Developing Employees To Become Fans
    • Customers expect to find employees who are “just doing their job.” Yet, when an employee shows strong passion about what they are doing, it’s infectious. And this is essential in building your Fanocracy. Authentic advocacy from inside your organization will inspire the enthusiasm, enjoyment and passion that creates a Fanocracy.
  • Fanocracy Next Steps
    • Congratulations you've finished the Fanocracy Course!


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