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FutureLearn

Fashion Business

Institut Français de la Mode via FutureLearn Program

Overview

This 11-week microcredential offers new and experienced fashion professionals the opportunity to build up-to-date, practical knowledge of the business of fashion and the contemporary fashion market.

Build the key skills required to succeed in fashion management

Globally, the worldwide fashion market in 2020 is valued at 300 billion dollars.

Using case studies from major fashion brands like Gucci and Celine, you’ll develop your professional understanding of the key business components of the global fashion industry, from building a collection and fashion brand to fashion entrepreneurship.

Discover fashion brand business models and analyse consumer behaviour in fashion

To fully understand the inner workings of the modern fashion business, you’ll examine the fashion market from three key perspectives: fashion from a historical and anthropological standpoint, established and emerging fashion business models, and the fashion business from a consumer behaviour perspective.

This holistic approach will enhance your understanding of the current fashion market from both a business and consumer perspective.

Build professional skills in fashion marketing and branding

When it comes to building a fashion brand, fashion professionals require business acumen in marketing, manufacturing, communication and digital.

This microcredential will teach you how to build a brand identity that translates seamlessly to your consumer experience.

You’ll also master how to market a fashion brand and communicate it using digital and social media marketing.

Tackle fashion product development and sustainability in fashion

Alongside fashion branding you’ll get to grips with fashion product development as you learn the ins and outs of planning, developing, and presenting a collection or fashion product.

The final weeks of the microcredential will be dedicated to fashion’s future: fashion entrepreneurship and sustainable fashion.

You’ll consider the logistics of creating a sustainable fashion business and examine how to be entrepreneurial in fashion now and in the future.

Learn with fashion training experts at Institut Français de la Mode (IFM)

With a deep understanding of the fashion industry and business, IFM has offered graduate programmes in fashion management and fashion design for over thirty years.

You’ll learn with lead course educator, Prof Franck Delpal, who heads IFM’s MS Management de la Mode et du Luxe degree programme.

Franck Delpal holds a PhD in Economics from Université Paris-Dauphine. His doctoral thesis is about vertical integration in the luxury sector. He teaches at IFM in postgraduate and executive education programs about topics related to luxury business economics and fashion business models. He also conducts custom designed and multiclient studies offered by IFM. He co-authors the book Economie du Luxe (Dunod, 2014) with Dominique Jacomet.

The wider school faculty – featured throughout the course – is made up of specialists in economics, design history, marketing and more, offering you a holistic take on fashion business today.

Syllabus

Courses under this program:
Course 1: Defining Markets, Business Models & Trends
-Explore fashion from a historical and sociological perspective and understand evolving fashion business models.

Course 2: Brands, Communication & Digital
-Discover how to build a brand identity, how to translate it into the consumer experience and how to communicate it.

Course 3: Products & Collections
-Learn about the fashion product. How to define the different fashion product categories? How to build a collection?

Course 4: Innovation, Entrepreneurship & Sustainability
-Take a look at the future of fashion, especially sustainability and entrepreneurship.

Taught by

Becky Plunkett

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