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University of Pennsylvania

Fundamentals of Finance

University of Pennsylvania via Coursera


Welcome to Fundamentals of Finance. This 4 module course will help you understand and affect the performance of your unit or organization’s profitability. By the end of this course, you will be able to implement finance and accounting concepts to drive your organization's growth, analyze financial statements and understand the factors in productivity and profitability, and create forecasting and budgeting. You will also have the ability to evaluate and manage cash flow, implement strategies around financing, and use of ratios in running a business.


  • Module 1: Financial Statements
    • Welcome to Module 1. In this module, you will learn about the components of the financial statements and how they can help drive the business to success. You will understand how the financial statements are created and where assets, liabilities, equity, revenues and expenses are generated as part of a business operation.
  • Profitability, Productivity, and Cash Flow
    • Welcome to Module 2. In this module, you will understand how to become profitable using financial information and how to evaluate labor as a component of productivity. You will learn about the importance of cash flow and how to monitor and control cash flow as a key component of maintaining the business.
  • Forecasting and Financing
    • Welcome to Module 3. In this module, you will learn the various sources of funding for businesses and the information required to obtain funding. In addition, you will learn about how to forecast and develop solid banking relationships through effective communication and maintenance of good records and documentation.
  • Growing the Business with Expense Controls
    • Welcome to Module 4. In this module, you will learn how business growth can impact cash flow, how to use ratios to monitor and control business growth. You will understand various methods of maintaining control over the expenses of the business.

Taught by

Jessica Wachter


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