You will get a systematic view of the course, learn digital management as a new tool for learning and transforming the world, the key to the success of modern business and public administration, demanded by managers who change lives for the better. Together with practitioners and experts, you will explore the digital management of transformation of major companies. You will learn how, with the help of digital management technologies, space and time, spiritual, cultural and corporate values, human behavior, virtual and real world of life are connected into a single system.
You will learn how to calculate the success formula for using digital management in the transformation of companies and will be able to apply it in practice. Learn the stages of the life cycle of digital management and development of companies, study customer centricity and management of business process optimization, learn the practice of creating a digital management team and project management of transformation of large manufacturing companies, taking into account the psychological factor and possibilities of digital thinking.
This course represents the study and practical use of topics that are the fundamental basis of digital management.
The study will be based on video lectures, sound podcasts, video interviews with practitioners, leading international experts and your participation in the educational process with the help of tasks, tests, specially designed crosswords and training materials. Young scientists from different countries will work with you.
Content and Structure of the course "Fundamentals of Digital Management".In this module, students will review the course "Fundamentals of Digital Management", learn about the relevance of digital management, and master the first steps of the digital transformation of business.
The concept and features of digital management. In this module students will learn the basic concepts of digital management, its tools, and how digital management and organizational maturity relate to each other.
Information as an object of the digital management. In this module students will explore the role of information in the digital management and how to create client-centric organizational structures in the digital company.
The space of the digital management. In this module, students will learn about the concept and structure of the space of the digital management, learning how to manage a culture of mutual respect and trust in order to create an agile and stable digital company.
Digital Culture. In this module, students will learn about the role of culture in the digital management, learn how to define and create the digital transformation department, and how to appoint digital transformation officers.
Psychology of the digital management. In this module, students will learn what role psychological management plays in the digital company, learning how to properly establish a successful team for the digital transformation.
Forming of digital thinking. In this module, students will learn about the role of the digital thinking in digital management, learning how to properly assign personnel in the context of digital transformation.
Digital literacy. In this module, students will learn about the basics of digital literacy in the digital management, learn how to form the project management for the digital company.
Adaptation as the function of the digital management. In this module, students will explore the need for adaptation in the digital management, learn about mistakes in building the business processes and how to correct them.