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Coventry University

Environmental Scanning and Business Strategy: An Introduction

Coventry University via FutureLearn


Understand business strategy and environmental scanning and analysis

What is strategy? What’s the best way to analyse an industry? How can environmental scanning affect a business strategy?

Get answers to these questions and more with this course. You will have the opportunity to learn the fundamental aspects of business strategy and understand how an analysis of business and industry environment affects strategy formation.

This course is for professionals looking to develop their understanding of business strategy, globalisation and environmental scanning.

Taught by

Sarah Roulstone

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