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FutureLearn

Introduction to the Travel & Tourism Industry: Passport to the World

Global Travel and Tourism Partnership via FutureLearn

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.

Understand the key points of the customer journey in travel

The travel and tourism sector contributes hundreds of millions of jobs to the global economy each year, and it’s likely to continue increasing.

On this eight-week course, you’ll explore the customer journey through the eight stages of travel. Each week you’ll focus on a new stage, looking at the various aspects involved from both a customer and business perspective, as well as the trends and possible careers in each industry sector.

Develop your understanding of the pre-travel sectors of the tourism industry

Not every trip or experience will require the traveller to go through each stage of travel, but when going to a new destination, it’s likely they will use all eight stages.

You’ll start by delving into finding a destination and making reservations. Alongside discussing the jobs and careers within each stage, you’ll look at how social media and reviews influence decision making and the research around how destinations can better ‘cope with success’.

Explore the accommodation and food sectors of the industry

The internet has reshaped the travel and tourism industry, especially accommodation. With sites like Booking.com and AirBnB, there is ample opportunity (and competition) for businesses.

You’ll learn about the different types of hotels, from independent to luxury, as well as the competition from non-hotels. Then you’ll delve into the food sector, exploring the best menus to offer tourists and why it’s difficult to find authentic meals.

Discover how travellers share their experiences and feedback in the modern world

Towards the end of this course, you’ll delve into the post-travel stages of the tourism industry. This section will guide you through how social media, blogs, and review sites like TripAdvisor have changed the way people share their experiences.

This course is designed for anyone considering a career in Travel and Tourism, or anyone interested in starting a travel-related business.

Syllabus

  • The Customer Journey
    • Elements of the course
    • Collect information
    • Jobs and Careers
    • Assess your understanding of Week 1
  • Select a Destination
    • Decision about a destination
    • What do destinations want to know about you?
    • What if everybody wants to go THERE?
    • Jobs and Careers
    • Assess Your Understanding of Week 2
  • Make a Reservation
    • Ways of making a reservation
    • Managing terabytes of data
    • The many parts that add up to one reservation
    • Jobs and Careers
    • Assess Your Understanding of Week 3
  • Use Transportation
    • How do people travel?
    • Airlines
    • Trains-Buses-Boats
    • Transportation Uses Energy
    • Jobs and Careers
    • Video Game Bonus Activity (But not for Credit)
    • Assess Your Understanding of Week 4
    • Rate Your Experience of the Course
  • Use Accomodation
    • How Does the Hotel/Lodging Industry Operate?
    • The Internet Changes the Industry
    • Types of Hotels
    • Competition from Non-Hotels
    • Jobs and Careers
    • Assess Your Understanding of Week 5
  • Eat Meals
    • Food, Travel and Tourism: Where to start?
    • What Do People Want?
    • Who Likes Which Cuisine
    • Knowing the Customer
    • Finding an Authentic Meal Can Get Complicated
    • Jobs and Careers
    • Assess Your Understanding of Week 6
  • Participate in Activities
    • The Business of Providing Experience
    • Opportunities
    • The World of MICE
    • Jobs and Careers
    • Assess Your Understanding of Week 7
    • Rate Your Experience of the Course
  • Return Home and Tell People About Trip
    • Channels of Sharing Experiences
    • Blogging
    • Share Experiences to Help Others
    • Jobs and Careers
    • Assess Your Understanding of Week 8
    • Farewell

Taught by

Attila Horváth

Reviews

4.6 rating at FutureLearn based on 51 ratings

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