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University of London International Programmes

Managing the Company of the Future

University of London International Programmes via Coursera


The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.


  • Course Introduction
    • Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team
  • Week 1
    • Hello and welcome to the first week of 'Managing the Company of the Future'. In Week 1, we will be talking about the difference between leadership and management, and the reasons why we need to reinvent management as it is today.
  • Week 2
    • Welcome to Week 2 of 'Managing the Company of the Future'. This week, we'll be learning about traditional and alternative approaches to coordination and decision making, and how you can experiment with some of the new alternative ideas in your own company.
  • Week 3
    • Welcome to Week 3 of 'Managing the Company of the Future'. We're almost at the halfway point of the course in terms of content now. This week, we'll learn about traditional and alternative forms of motivation and objective-setting and we'll find out how you can experiment with some of these new ideas in your own company.
  • Week 4
    • Welcome to Week 4 of 'Managing the Company of the Future'. In our penultimate week of content, we'll be getting a bit more hands-on. You'll be analysing your company's management model and thinking about how to change it. We'll also be learning about different ways of enabling change and, more generally, how management ideas gain and lose currency.
  • Week 5
    • Welcome to Week 5 of 'Managing the Company of the Future'. So you've made it to the last week - congratulations! This week we'll look at the manager as an individual and help you look at your own practice with tips and tricks for becoming a better boss.

Taught by

Julian Birkinshaw

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4.4 rating, based on 5 reviews

Start your review of Managing the Company of the Future

  • Hi every one, i want just ask you if you have the same problem like me, i enrolled this course on Coursera but when i arrived to a second week the quiz is locked and i known't what's happened exactly.
  • Jadab Kumar Pal completed this course, spending 1 hours a week on it and found the course difficulty to be medium.

    Learn new thing about the organizations in the 21st Century. In fact we are practicing some of the concepts of this course in our organization. This course has improved my knowledge and skills in organization behaviour.
  • Martin Dunn completed this course.

  • Anderson Tan completed this course.

  • Amirizan completed this course.

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