Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer.
By the end of the tutorial, you will be able to:
- Create your account on Google Ads
- Set up the first campaign structure
- Set up conversion tracking
- Add relevant audience, set bids and budgets and targeting
- Set up ad groups
- Do effective keyword research
- Create impactful and relevant ads
- Navigate through the Google Ads Dashboard
- Learn about Tools and Settings available on Google Ads
- Optimize ad campaigns to generate conversions and be profitable
Note: If you don't have a Google account, you will need to create one to be able to complete the content.