Nearly 80 billion dollars was spent on Google Ads in 2016. This Google Ads course offers the opportunity to master this critical skill by running real campaigns. As a graduate, you’ll be uniquely prepared to succeed at an agency, go freelance, or join a startup. You’ll also be ready to earn Google Ads Certification, as an extra layer of accomplishment.
In this program, you’ll gain a 360-degree understanding of the new Google Ads as you run live campaigns with real budgets. Topics include: Search, Display, Video, App Advertising, and more.
Overview
Syllabus
- Marketing Fundamentals
- Absorb an overview of how to advertise on Google with Ads, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.
- Ads Fundamentals
- Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.
- Search Advertising
- Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.
- Display Advertising
- Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.
- Mobile Advertising
- Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.
- Video Advertising
- Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.
- E-Commerce Advertising
- Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.
Taught by
Anke Audenaert, Gloria Yen, Daniel Kob, Jaimee Arnobit, Richard M., CHINEDU NESTOR E., Gaurav S., Hesham D., Keith C. and Stephanie S.
