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Google Ads Search Certification

Google via Skillshop


Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

By earning the Google Ads Search Certification, Google recognizes your ability to:

  • Translate a vision for online marketing into a coherent digital marketing strategy
  • Develop a Google Search strategy with wider company marketing plans
  • Generate a plan to increase leads, sales or web traffic using Google Search
  • Develop a plan to reach new and existing customers with Google Search Audiences
  • Ensure your Search marketing plan is aligned with your digital marketing budget

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.


Prepare for the certification (Optional)

Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.

  • Knowledge Check Assessment

Pass the assessment and earn a certification (Complete Required)

  • Google Ads Search Assessment (Required)

Study Google Ads Search (Optional)

  • Grow Your Business with Google Ads
  • Explore the Value of Google Search
  • Understand the Google Ads Auction
  • Deliver the Right Message with Text Ads
  • Make Ads Relevant with Search Ad Extensions
  • Increase Efficiency with Automated Bidding
  • Discover Google's Audience Solutions
  • Boost Performance with Optimization Score
  • Increase Conversions with Performance Planner

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