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Advanced Google Analytics

Google via Independent


Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.


Unit 1: Data Collection and Processing

  • Lesson 1: Google Analytics data collection
  • Lesson 2: Categorizing into users and sessions
  • Lesson 3: Applying configuration settings
  • Lesson 4: Storing data and generating reports
  • Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration

  • Lesson 1: Organize your Analytics account
  • Lesson 2: Set up advanced filters on views
  • Lesson 3: Create your own Custom Dimensions
  • Lesson 4: Create your own Custom Metrics
  • Lesson 5: Understand user behavior with Event Tracking
  • Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques

  • Lesson 1: Segment data for insight
  • Lesson 2: Analyze data by channel
  • Lesson 3: Analyze data by audience
  • Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools

  • Lesson 1: Introduction to remarketing
  • Lesson 2: Better targeting with Dynamic Remarketing
  • Lesson 3: Course Summary

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4.2 rating, based on 17 Class Central reviews

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  • Profile image for RAIHAN ZALFA SAFANI
    how do I download the certificate, even though I have completed the test that has been given give me instructions to download the certificate that I have done, because it is important for me to send it to linked in
  • Vinay H K
    Advanced Google Analytics is a comprehensive tool that enables users to gain deeper insights into their website traffic and user behavior. With advanced features like custom dimensions, funnel analysis, and enhanced e-commerce tracking, it provides a robust platform for data analysis and optimization. The ability to create complex segments and track specific user interactions allows businesses to make informed decisions and improve their online performance. Although the learning curve can be steep for beginners, the valuable insights and advanced capabilities make it an essential tool for data-driven marketers and analysts.
  • "I recently took a Google online course for career development and I found it to be incredibly helpful! The course was well-structured and provided me with a lot of valuable information that I could apply to my job search. The instructors were knowledgeable and engaging, and the course materials were easy to follow. I appreciated the interactive nature of the course, which allowed me to connect with other students and learn from their experiences. Overall, I highly recommend this Google online course to anyone who is looking to advance their career!"
  • I want to enroll into this course because google is Shaping the world and I want to fly with it.want an expert n google analytics and want to provide my services to society and earn well.
  • Anonymous
    it was awesome i heared about this course on online then i started it and finally i complete it and got a free certificate
  • Anonymous
  • Friday Nsikak
    Analystic for beginners is very useful to students and also a working class adult. This is an opportunity that broaden both our creativity and our thinking that prone us to basic way of most article
  • Saurabh Sonmale
    its a amazing platform that very nice to learn and upgrade skills. This course is certified by google and this best for future. Google analytics is one of the best important course in future world.
  • Riya Chanana
    I loved the course. Everything provided here is genuine. Teaching is so professional that anyone can learn anything remotely.
  • Profile image for Sargam Rana
    Sargam Rana
    Amazing and good result and very helpful for our future it’s very good website helpful to take best placements
  • Profile image for TANISH KUMAR
    it was so good, to take classes in google its was not that much clear as i wanted . it may because i don't take too much sessions online thats why may be . but its was wonderfull
  • Profile image for Jorge Luis Aquino Olmos
    Jorge Luis Aquino Olmos

    Soy un profesional con alto grado de liderazgo y adaptación al cambio, lo que me ha permitido gestionar equipos que le apuntan a los objetivo y metas de la organización, enfocado en una toma de decisiones basadas en análisis de datos y seguimiento de indicadores.

  • Athar Ahmed Siddiqui
    Very informative , i am very much happy after learning from this course thank you

    Giving 3 starts to this course because I was to late for this opportunity it was my bad luck that couldn't found out this instead of begginers course
  • Anonymous
    Good of all tearmsHi all,
    I have successfully completed the "Python Foundations" course offered by Great Learning Academy.
    #GreatLearningAcademy #greatlearning #glacertificate
  • Profile image for TANYA GUPTA
    very nice for the lecture in google analytics in the data form for codding and finding course the best in google very help full for the know google form in this time
  • Anonymous
    i know in quality assure of software setting and testing the api in to services jobs in group knowing driver of Scrumam engineer system, with
  • Anonymous
    Per il miglior alunno dell'anno sempre stati in ordine sempre stato pulito educato e non ha mai parlato coi compagni quando non doveva

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