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FutureLearn

Google My Business: Complete Listing Optimisation Training

ClickSlice via FutureLearn

Overview

Optimise your Google My Business listing and your company’s local SEO ranking

This three-week introductory course will empower you with the knowledge, skills, and confidence to set up and optimise a Google My Business listing which improves your local SEO and generates the interest, inquiries, and sales your business needs to succeed.

Grow your business with a strong Google My Business listing

64% of consumers use Google My Business to find contact details of shops and businesses online.

Understanding how to optimise your Google My Business (GMB) listing is key to ensuring maximum visibility of your business, driving customer engagement, and succeeding in generating sales or enquiries online.

Under the guidance of search engine optimisation training expert, Joshua George, you’ll explore the best ways to optimise your GMB listing and boost your business visibility online.

You’ll be introduced to citations and get advice on why they’re so valuable to your online business presence and how to create them.

Discover the biggest GMB SEO ranking factors

As you learn how to build high-quality local citations which help local users find your business, you’ll also build your SEO skills and knowledge.

You’ll explore they key factors which make all the difference when it comes to boosting the local SEO of your GMB listing.

Boost the visibility of your Google My Business listing

This course will teach you why reviews and local ads are key tools for improving your GMB visibility and you’ll learn how to generate new reviews as well as set up and run local ads that get results.

By the end of the course, you’ll know how to effectively optimise a Google My Business listing that generates more local enquiries, phone calls, and clicks to your business.

This course is designed for anyone interested in learning about Google My Business listings and how to optimise them.

It will be particularly useful for those starting up a local business, as well as anyone who currently has a local business and is interested in generating more leads and enquiries.

Taught by

Joshua George

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