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Coursera

Hotel Management: Distribution, Revenue and Demand Management

ESSEC Business School via Coursera Specialization

Overview

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

Syllabus

Course 1: The fundamentals of hotel distribution
- Offered by ESSEC Business School. In today’s hotel sector an increasingly complex network of traditional and web based channels have to be ... Enroll for free.

Course 2: The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
- Offered by ESSEC Business School. With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate ... Enroll for free.

Course 3: Demand management: Breaking down today’s commercial silos
- Offered by ESSEC Business School. The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration ... Enroll for free.

Course 4: Hôtel “De l'étoile” - a hotel in crisis?
- Offered by ESSEC Business School. In this case study based exercise, you will apply the knowledge you have gained about distribution, ... Enroll for free.

Courses

Taught by

Alex Slors, Augustin Cacot, Brendan May, David Turnbull, Lennert De Jong, Martin Soler, Nathaniel Green, Nicolas Graf and Peter O'Connor

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