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Hotel Revenue Management

Universidad de Palermo via FutureLearn


Build the skills to forecast, plan, and optimise your hotel’s revenue

Using revenue management to predict customer behaviour can allow a business to optimise incomes and improve profitability through pricing.

On this four-week course from the Universidad de Palermo, you’ll learn the basic concepts of revenue management and discover the best processes to prepare forecasts, benchmarks, pricing strategies, and much more.

You’ll start by delving into the basics of revenue management and understanding its competitive potential in the hospitality sector.

Then, you’ll widen the focus to look at the hotel market as a whole; analysing the trends of the industry, both in consumers and competitors. By learning the behaviour of the hotel market, you’ll be able to better predict and plan for changes in the sector.

Develop strategies and tools for hotel revenue management

There are many tools you can use to analyse the market and make informed revenue decisions. From demand forecast to price elasticity on demand, you need a robust strategy and toolset to optimise your profitability in the hospitality industry.

Throughout this course, you’ll gain the skills to analyse the market and identify when to make changes in pricing to improve both income and profitability.

Discover the benefits of market segmentation and competitive positioning

There are many different ways to obtain and analyse market information to better predict your strengths and weaknesses as a business. You’ll evaluate these different methods and techniques before learning the importance of market segmentation.

By the end of this course, you’ll be able to plot a competitive map and develop strategies to effectively position your business’s price points.

This course is designed for anyone with an interest in the tourism and hospitality sector. It will be especially useful to university students currently studying hospitality or for any professionals in the industry.

Taught by

Francisco Donato


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