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Social Impact in Business: How to Build a Brand that Matters

BIMA and Good-Loop via FutureLearn


Discover how to build a brand with purpose and positive social impact

This course offers you the chance to learn how to build a socially-driven brand by bringing genuine purpose to your business actions, products, and internal processes.

Discover the power of ethical business

In the right hands, making a social impact is a powerful tool in business. However, advertising has missed the memo – with public trust in advertising declining by 50% in 20 years.

On this course, you’ll study a range of case studies as you explore how a strong brand purpose can be put into action to deliver strong business results.

Explore social responsibility in business today

Data shows that 5000% more protest signs were shared on Pinterest in 2019 vs 2018. Alongside experts in ethical brand building, you’ll consider how social responsibility and social impact has made it to the mainstream.

You’ll learn why corporate social responsibility now demands brands to think beyond their sphere of operations and make a difference in society at large.

Deliver your brand purpose with tech tools from the B Corp directory

This course will introduce you to ideas, guidelines, and internal and external functions for building purpose and social responsibility into a brand from the inside out.

You’ll discover five digital tools that will enable you to build a brand that delivers on its purpose at scale and get introduced to the B Corp Directory and surrounding community.

Learn from the ethical branding experts at Good-Loop

This course is led by Good-Loop, the purpose-powered advertising platform that specialises in bringing brands, people, and good causes together.

Good-Loop has helped hundreds of businesses around the world find their purpose by clarifying what they stand for and identifying what matters to their consumers.

This course is designed for anyone who wants to learn how to build a meaningful connection between a business or brand and its consumers.

This could include brand owners and marketeers from global corporations, agencies, and SMEs, as well as individual business owners.


  • The cultural & commercial context
    • Welcome to the course
    • The cultural zeitgeist
    • The evolution of Purpose
    • The benefits of purpose in action
    • End of week 1
  • Developing your own Purpose
    • Welcome to week 2
    • Three layers of Purpose
    • Finding your purpose
    • Final Points

Taught by

Good-Loop Team


4.7 rating at FutureLearn based on 9 ratings

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