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FutureLearn

How to Launch Your Own Food Product

International Culinary Studio via FutureLearn

Overview

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Explore the food product development process from planning to promotion

Launching a food product involves in-depth planning, creativity, and knowledge of the market you’re trying to break into.

On this five-week course, you’ll discover how to plan and produce your very own product. With guidance from the International Culinary Studio, you’ll learn the intricacies of creating a food product and launching it into the local food market.

By exploring current food market trends, you’ll be able to identify any gaps in the market where your product could thrive.

You’ll use market research methods to develop your product ideas, collect feedback, and adapt your plan as you progress through production.

Discover the processes involved in bringing a food product to life from branding designs to food packaging ideas

A number of processes involved in launching a food product may be missed by inexperienced entrepreneurs starting out in the food production industry.

On this course, you’ll be guided through every step to ensure you take advantage of each opportunity. You’ll learn how to develop prototypes, explore costing processes, and design branding, packaging, and labelling for your product.

Using consumer testing and pilots, you’ll create a final food product that reflects your target audience’s values, as well as your own brand identity.

Develop a marketing plan to allow your home business to break into the local food industry

Drawing on market research feedback throughout the process, you’ll design a detailed marketing plan to promote your product once it has been finalised, to reach target consumers.

By the end of this course you will understand how to develop, produce, and launch a food product, as well as having the skills to promote your product within the local market.

This course is designed for anyone who wants to develop and market their own food product, including shop owners and market traders.

This course may also interest chefs who want to introduce new dishes or products to their menu or offering.

To take part in this course you should have access to any equipment and produce that you need to develop and launch your own food product.

Syllabus

  • Welcome and Introduction to Food Product Development
    • Welcome and Introduction to Food Product Development
    • Market Research and Ideas
    • Concept Creation and Screening
    • Wrap of the Week
  • Developing Prototypes
    • Developing Prototypes
    • Wrap of the Week
  • Pilot Testing
    • Pilot Testing
    • Consumer Testing
    • Wrap of the Week
  • Getting Ready to Go to Market
    • Getting Ready to Go to Market
    • Wrap of the Week
  • Product to Market
    • Product to Market
    • Tell us how it went
    • Wrap of the Course

Taught by

Andy Cordier

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