IBM Digital Marketing and Growth Hacking

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Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started. A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email. This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate. You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more. Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

Syllabus

Course 1: Introduction to Digital Marketing
- According to Gartner, digital channels have accounted for almost 80% of marketing budgets in recent years. Talented digital marketers and ... Enroll for free.

Course 2: Digital Advertising
- Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high ... Enroll for free.

Course 3: Search Engine Optimization and Content Marketing
- Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether ... Enroll for free.

Course 4: Social Media Marketing
- With over 5 billion people using social media globally (HubSpot), social media is a critical driver of brand visibility, engagement, and ... Enroll for free.

Course 5: E-commerce and Email Marketing
- The E-commerce and Email Marketing course provides you with the essential knowledge and strategies to build, manage, and grow an e-commerce ... Enroll for free.

Course 6: Generative AI: Accelerate your Digital Marketing Career
- McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI ... Enroll for free.

Course 7: Capstone Project
- The capstone project serves as the culmination of your learning journey in the IBM Digital Marketing Professional Certificate program. It ... Enroll for free.

Courses

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15 hours 41 minutes
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McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need. During the course, you’ll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You’ll learn to optimize digital advertising using AI for audience segmentation, creative refinement, and personalized campaigns. You’ll discover how AI can enhance SEO through keyword research, content optimization, and competitor analysis. You’ll explore AI-driven approaches for enhancing e-commerce experiences. You’ll get hands-on practice generating engaging content, personalizing campaigns, and optimizing strategies for better results. Additionally, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing. If you’re looking to boost your career with in-demand GenAI skills businesses are looking for, enroll today and power up your resume in just a few weeks!
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15 hours 15 minutes
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Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high demand! This course gives marketers, small business owners, D2C founders, and freelancers the foundation to run successful digital advertising campaigns. During this course, you'll explore the core elements of digital advertising—search engine marketing (SEM), keyword search, bidding strategies, and ad grouping. You'll learn techniques for planning and optimizing Google search campaigns. You'll dive into B2B marketing, lead generation, advertising strategies, audience targeting, and ad formats. Plus, you'll look at all major social media platforms, including LinkedIn, Facebook, and Instagram. You'll also learn about shopping campaigns on Google and influencer marketing fundamentals, including selecting, evaluating, and collaborating with influencers effectively. And you will learn about how digital advertising is evolving with generative AI. Through hands-on labs and real-world applications, you'll gain experience creating and optimizing campaigns using data-driven strategies. You will use tools like Shown.io and Facebook Ad Account to maximize return on investment (ROI). If you're keen to build high-performing ad campaigns that generate real results, ENROLL today!
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11 hours 36 minutes
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According to Gartner, digital channels have accounted for almost 80% of marketing budgets in recent years. Talented digital marketers and growth hackers are in high demand! Whether you're aiming to become a digital marketing professional or growth hacker—or you're a small business owner, startup founder, or freelancer looking to build digital marketing skills, this course gives you the foundations you need to kickstart your digital marketing journey. During the course, you’ll explore the key elements of digital strategy—target audience, channels, and analytics—and learn how to align them with business goals for maximum impact. You’ll explore key digital channels—such as social media (including LinkedIn, Facebook, Instagram), email marketing, pay-per-click (PPC) advertising, and content marketing—and learn how to enhance online visibility and drive engagement. You’ll learn to analyze audiences using demographic and psychographic insights to craft targeted campaigns and learn to build audience personas using tools like Semrush. Additionally, you’ll investigate key marketing metrics, including traffic, conversions, return on investment (ROI), and engagement. If you’re looking to take your first step into the highly rewarding world of digital marketing and growth hacking, enroll today!
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14 hours 29 minutes
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Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to achieve powerful results. This course provides a strong foundation in SEO – from core concepts to cutting-edge technologies like Generative Engine Optimization (GEO) and Google Artificial Intelligence Optimization (AIO). You’ll learn how to implement on-page and off-page SEO strategies, conduct keyword research, optimize content and meta tags, and build high-authority backlinks. You’ll discover how to craft engaging, high-quality content that ranks well and drives user engagement. Additionally, you'll explore growth hacking techniques tailored specifically to SEO. You’ll also examine technical SEO, including site speed, mobile optimization, schemas, and indexability. You'll also gain hands-on experience with tools like Google Analytics, Search Console, and YoastSEO to analyze and improve performance. To build the SEO and content skills you need to boost visibility, engagement, and business growth, enroll today!
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12 hours 15 minutes
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With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success. You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!