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Trailhead

Increase Engagement and Nurture Leads with Pardot Lightning App

Salesforce via Trailhead

Overview

Deliver the right message at the right time and build strong customer relationships with Pardot Lightning App.
  • Manage actions and tasks in Pardot using automation tools.
  • Learn about lead nurturing and build a content strategy for engagement programs.
  • Build responsive, highly personalized customer journeys using Engagement Studio in Pardot.
  • Create and send emails to support your marketing automation strategy.

Syllabus

  • Pardot Process Automation for Pardot Lightning App
    • Get Started with Automation Tools
    • Use Completion Actions in Pardot Lightning App
    • Use Automation Rules in Pardot Lightning App
    • Use Segmentation Rules in Pardot Lightning App
    • Use Dynamic Lists in Pardot Lightning App
    • Choose the Right Automation Tools in Pardot Lightning App
  • Pardot Lead Nurturing for Pardot Lightning App
    • Understand the Value of Lead Nurturing
    • Plan and Prepare
    • Build Your Audience
  • Pardot Engagement Studio for Pardot Lightning App
    • Create an Engagement Studio Program in Pardot Lightning App
    • Learn About Actions, Triggers and Rules
    • Work with Time and Pauses in Engagement Studio
    • Engagement Studio Best Practices
  • Pardot Email Marketing for Pardot Lightning App
    • Get Started with Email Marketing
    • Prepare to Send Emails in Pardot Lightning App
    • Create an Email Template in Pardot Lightning App
    • Test and Send an Email in Pardot Lightning App
    • Track and Report on Email Engagement in Pardot Lightning App

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