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Philanthropy University


Philanthropy University via Independent


Advocacy is one of the most powerful ways that non-profit organizations can create large-scale social change. When advocacy is successful, an organization can achieve far greater impact than through direct service delivery. However, advocacy is an unpredictable adventure, requiring clear thinking, skill, and luck.

Advocacy work can be large scale, advocating for governments to change policies, or smaller scale, advocating for community members to change behaviors. In this course, you will learn successful advocacy tactics and strategies from two of the leading experts on the subject. Ruth Levine of the Hewlett Foundation and Rakesh Rajani of the Ford Foundation will share real-world examples, interviews with extraordinary advocates, and lessons learned from decades of advocacy experience.



Module 1: If advocacy is the answer, what is the question?

Connect your advocacy work to the problem you are solving.

Module 2: Motivating and persuading

Identify the right advocacy strategy for your organization.

Module 3: Good strategy requires great tactics

Select appropriate advocacy tactics.

Module 4: The case of the unaffordable drugs and the case of the invisible worker

Hear from advocates working in the field and develop a partnerships plan

Module 5: Learning as you go

Evaluate the effectiveness of your advocacy efforts.

Module 6: The potential risks of advocacy

Understand and prepare for the risks of advocacy.



4.8 rating, based on 8 Class Central reviews

Start your review of Advocacy

  • Eucheuma
    Hello fellow Learners, I am taking this course right now. I find it hard and advanced, i will spend 2 hrs. per week.
  • you need a focus on the materials o read discuss find new knowledge and coordinate with friends that are helpful. this course will give you the modest experience you need to develop your carrier in advocacy and training for you organization.
  • Anonymous
    The course is loaded with a lot of information and real life examples. The tutors were amazing. I am particularly impressed with their method of delivery. I am glad i took this course.
  • Profile image for Faryal Awan
    Faryal Awan
    It was a good course and it help me to improve my skills more.All the assessment ,case study and information is every helpful.
  • The interactions related to social presence allow me to share, compliments each other, share their experience in a more relaxed manner.
  • Olugbade Ayodeji Samue
    Philanthropy University has given me an oppurtunity to be motivated to do more for my community. It has transformed my view about advocacy.
  • The course is very interesting and its educating and helps you to gain a lot of skills to run your organization
  • Anonymous
    Great ... I am so blessed and empowered with this course. It will support me to work in Remote area in Papua

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