Business in a Political Age is a 7-week open, online course offered through the George Washington University’s Graduate School of Political Management. The course, designed and delivered by Professor Mark R. Kennedy, is centered around equipping business professionals with strategies for engaging shapeholders - the political, regulatory, media, and activist actors in society that shape an organization’s environment and opportunities. By the end of this course, you will be able to: 1. identify non-market actors (i.e. shapeholders) and analyze their potential impact on a business; 2. explain the 7As approach to shapeholder engagement and how a business can utilize the framework to develop a nonmarket strategy; and, 3. plan and execute mutually beneficial approaches to effective engagement with non-market players (i.e. shapeholders).
Although there are no academic or professional prerequisites for this open course, the course is designed with private sector professionals in mind. Therefore, at least some level of business experience may be helpful to you, although not required.