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Introduction au marketing

HEC Montréal via Independent

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Overview

Nous examinerons comment le marketing permet la création de valeur pour le consommateur et pour l’entreprise. Par la suite, nous analyserons comment les entreprises définissent des marchés-cibles porteurs et déterminent un positionnement concurrentiel efficace. Nous discuterons enfin de la façon dont on peut traduire ce positionnement à travers les politiques de produit, de prix, de distribution, et de communication marketing intégrée.

Taught by

Yannik St-James and Johanne Brunet

Review for Introduction au marketing
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Mohamed T
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