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Managing the Arts: Cultural Organizations in Transition

Goethe-Institut and Leuphana Universität Lüneburg via Independent

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Learn about challenges for cultural managers around the world, acquire marketing and management skills and gain direct insights into four arts organizations. Share your ideas with an international learning community and obtain a university certificate.


  • Learn about the cultural economy
  • Acquire project management skills in the arts
  • Engage in qualitative research
  • Apply your learning in real-life case scenarios from Bangkok, Berlin, Budapest and Lagos
  • Network with a global community of experts, scholars and arts managers
  • Receive mentoring and feedback from academic staff
  • Participate without charge
  • Obtain a university certificate


  • Introduction & Foundations
  • The cultural economy: Markets and marketing for cultural organizations
  • Mapping the terrain: Art organizations and cultural institutions in context
  • Enabling creativity: Marketing cultural projects and managing artistic processes
  • Reaching across the fourth wall: Building audience relationships
  • Emerging Identities: Co-creating and shaping digital brands
  • Curating strategies: Artistic practices and sustainability


4.5 rating, based on 14 Class Central reviews

Start your review of Managing the Arts: Cultural Organizations in Transition

  • Anonymous

    Anonymous completed this course.

    great content, but teambuilding and team work was so distressing, For example there was somebody in my group who sended only two mails, but as he is a team member I think he got his certificate. Also when our group melted to only two, it was more than difficult to find other members or to move to another.
    I think also that time to read and time to teamwork should be more differentiated, I personally missed time to get into the videos and lectures. Not everyone ist keen on english reading. Reading and commenting could produce at the end of it anindividual evaluation, teamwork would continue being then a shared evaluation. That would be more just and effective for all participants I assume.
  • Ingrid Rosine Floerke completed this course, spending 15 hours a week on it and found the course difficulty to be medium.

    This was the second course from Leuphana that I joined and this time was lucky to be a participant (in 2015 I acted as supporter).
    This course is outstanding from many other online courses. I learned so much and gained a new perspective of my personal talents.
    A great community - very open minded people and always pushing the boundaries of thinking. The mentors and teachers are always there for us. I will miss this great family and hope to meet them again next year for a further edition!
  • Quim Alcantara completed this course.

    I love the dynamics, the content of the course and especially the interaction with the mentor and other learners.
    I recommend it to everyone seeking to improve their knowledge in the cultural industry as well as expanding their networking.
  • Profile image for Adel Rizk
    Adel Rizk

    Adel Rizk completed this course, spending 24 hours a week on it and found the course difficulty to be hard.

    The Course was great , I learned a lot of knowledge , infact am not working on media ,but the course showed me a deep understanding to the cultural centers around four major well selcted cities. The course was hard to me due to , I was alone in a group...
  • Mai Hashim

    Mai Hashim completed this course, spending 4 hours a week on it and found the course difficulty to be medium.

    I started taking this courses as a supporter, it was very difficult for me to join the course as a student because of my Kids & job & responsibility.
    but it was so good & opened my mined to many challenges & helps me to solve many problems in work environment of the cultural center where I am working.
  • Sina Ribak

    Sina Ribak completed this course.

    Very good quality course: interesting methodology, very good and up-to-date material.
    I took part as a "supporter".
    Participation as "participant" means quite a commitment with reading and team work.
  • Antonina

    Antonina completed this course, spending 3 hours a week on it and found the course difficulty to be medium.

    A very interesting course that had me to look with a new perspective on many things despite the fact that I was able to finish only half of it, a very sad fact I sorely regret.
  • Profile image for Gus Moura De Almeida
    Gus Moura De Almeida

    Gus Moura De Almeida completed this course.

    It was outstanding! The material, the website, the library. It was wonderful have my papers read by the mentor - Nadine Ober-Heilig! An experience which will follow my life! :-)
  • Anonymous

    Anonymous is taking this course right now.

    The course content was awesome, but Would have been ok if some sort of group/ mentoring was available for volunteers too.
  • Anonymous

    Anonymous completed this course.

    I would like to make more.
    I would like to make more.
  • Profile image for Priscilla Orsi
    Priscilla Orsi

    Priscilla Orsi completed this course.

  • Anonymous

    Anonymous completed this course.

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    Anonymous completed this course.

  • Profile image for Hanasam Arte Y Museo
    Hanasam Arte Y Museo

    Hanasam Arte Y Museo completed this course.

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