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European Schoolnet Academy

Social Media Literacy for Change

European Schoolnet Academy via Independent


The internet in general and social media in particular play an increasingly important role for the ways in which we socialise, we acquire information and learn. These new media require specific types of literacy from their users in order for them to take full advantage of the opportunities these digital environments offer, and to fully grasp the consequences of their behaviour online, while steering clear of any potential risks.

Schools have always played a crucial part in preparing their students for the future, and in our digital society, being social media literate is a prerequisite for young people to become active and informed citizens.

This MOOC will support your school in helping their students to take full advantage of the opportunities of social media in a safe and ethical way, by creating your own school strategy. Through a thorough introduction to the topic of social media literacy and the concept of strategic planning, you will then be able to tackle the social media issues most relevant to your school community.




Course Introduction

Module 1: What is social media literacy?

Module 2: What is a social media literacy strategy?

Module 3: How to develop a meaningful SML strategy at your school

Module 4: From planning to reality – Implementing your strategy

Module 5: Assessing the effectiveness of your strategy

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