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Sports Media

University of Alabama and Athlete 365 via Independent


Dedicating time to building your brand in a way that is authentic to who you are can be a hugely rewarding process for you, personally and professionally. Sponsors want to engage with athletes who can strengthen and promote their brand, so having a significant following on social media, for example, will set you apart.

Financial support, equipment and increased exposure are just a few of the benefits associated with being a sponsored athlete. Join us on this course to learn how to engage with the media, maintain an online presence and secure your very own sponsorship deal.


  1. Introduction
  2. The online you
  3. Interaction with media
  4. Sponsors
  5. Image and crisis management

Taught by

Kenon Brown, Kim Bissell and Andrew Billings


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