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Sports Media - How to Build Your Athlete Brand

University of Alabama and Athlete 365 via Independent

Found in Sports, Marketing

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Overview

With more and more athletes using the media to share stories and experiences, it has become an important tool to build and manage their personal brand.

In this course Dr Andrew Billings, Dr Kim Bissell and Dr Kenon Brown will discuss ways in which you can manage your online presence, engage with traditional media channels and how to respond to situations that may compromise your image or reputation.

The team will combine case studies, practical examples and offer applied information to help you take control of your online identity and build your athlete brand.

Taught by

Kenon Brown, Kim Bissell and Andrew Billings

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