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Online Course

Sports Media - How to Build Your Athlete Brand

University of Alabama and Athlete 365 via Independent

Overview

In this course, you will learn how to engage with media channels, how to maintain your online profile, and how to respond to situations that could compromise your image. Case studies, practical examples and research studies will help you make decisions regarding your online life unlike ever before.

Syllabus

  1. Introduction
  2. Legacy & Traditional Media
  3. Managing your online presence
  4. Image & Crisis Management

Taught by

Kenon Brown, Kim Bissell and Andrew Billings

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