Stakeholders have the power to influence any project or decision, making them crucial to an organization’s success. Yet many are unfamiliar with effective stakeholder management techniques. This knowledge gap forces organizations to be reactive rather than proactive, resulting in many missed opportunities to identify new trends, gain vital feedback, enhance their brand, and most of all, create greater impact.
This course provides the tools, frameworks, and best practices to help you create a cohesive stakeholder engagement strategy. From identifying stakeholders to designing your engagement, you will learn how to best engage with each stakeholder in order to achieve your goals. Along the way, you will meet an expert practitioner who will take you on their journey to creating an integrated stakeholder engagement strategy, and how it has transformed their organization to maximize their impact.
Module 1: Engagement Vision Understand the benefits of creating a stakeholder engagement strategy
Module 2: Mapping Stakeholders Identify, analyze, and prioritize stakeholders
Module 3: Planning the Engagement Determine your engagement approach, build internal capacity, and bolster trust
Module 4: Engagement Implementation Choose the best engagement method, design logistics, and create metrics to measure the success of engagement
Module 5: Evaluation and Action Plan Review the engagement, provide feedback to stakeholders, and create an action plan for the future