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The Mobile Consumer

Marist College via Independent

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Overview

This 4-module MOOC provides an introduction to ‘Social-Local-Mobile" marketing concepts. SoLoMo has become a top priority for major brands around the world, due to mass consumer adoption of smartphone and tablet technologies. Topics of this course will include: defining the mobile consumer; key trends in shopper behavior; and new metrics that measure the impact of SoLoMo on the fashion industry

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