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How to Advertise on Instagram

via Hubspot Academy

Overview

Master the art of creating Instagram ads that captivate your audience, drive leads, and sell more of your company’s products and services.
  • How to explain how Instagram can make a difference for your business.
  • How to set your Instagram ads strategy up for success.
  • Develop successful Instagram ads both on Facebook and on the Instagram mobile app.

Syllabus

  • Welcome to the Instagram Ads Course
    • Your introduction to Instagram ads. Note: this course is also included as part of the Developing an End-to-End Instagram Marketing Strategy for Your Business course.
  • Setting Up Your Instagram Ads
    • Before you get started running an Instagram Ad, there are a few things savvy marketers should do to make sure their money is well-spent. Learn how to map your business goals to your ad strategy, what ad formats are best for your campaign, and how to optimize and place bids on Instagram Ads.
  • Creating Remarkable Instagram Ad Content
    • Learn how to use the Facebook Business Manager to create your Instagram Ads, and discover tips and tricks that will entice viewers of your Instagram Ad to click through and buy your product or service.
  • Analyzing Your Instagram Ads
    • Understanding how to analyze the success of your Instagram Ads should be a key part of your overall ad strategy. Learn how to use the Facebook Business Manager to understand your ad performance.
  • Survey for Instagram Ads Course
    • Please answer this 6-question survey to help us make this course better for our global community.

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