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Instagram Marketing: Instagram Essentials and Content Creation

via FutureLearn


Create great content for Instagram that gets engagement and results.

This is part 1 of a 4 part series which will teach you how to rapidly scale your followers, maximise engagement and generate income through direct-sales and collaborations.

In Part 1 you will fast-track your knowledge of the essential skills you can apply to immediately improve your brand or personal Instagram account. This course focuses on building a branded instagram account directly and organically, rather than on the processes around paid promotion and platform marketing.

Learn from Instagram’s top marketers & influencers.

The team at Social Media College partner with industry leading Insta-pros to teach you the strategies & hacks that make all the difference.

Join an active community of like-minded Instagram marketers, learn through participation with other students and share your journey through collaboration and conversation in this socially focused course.

Immediately applicable to your Instagram account, no fluff or useless theory. This course provides you with useful templates, real world examples and practical tools for you to fast-track your insta-success.

This course is designed with a wide range of learners in mind. People wanting to create great content for Instagram that the algorithm rewards, whether for business or personal accounts.

Business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up theirsocial game

Social media newbies will not find this course too advanced, we will give you the guidance you need to get started.

You’ll need to have the Instagram app on your phone.


  • Instagram Essentials
    • Introducing Us, Learning to Learn, Introducing You
    • Introduction to Instagram
    • Benefits of Instagram
    • Understanding the Instagram Algorithms
    • Instagram Essentials Quiz
  • Creating Great Instagram Content
    • Create Great Content
    • Creating Great Content Quiz
    • Next Steps

Taught by

Daniele Tanner


4.3 rating at FutureLearn based on 18 ratings

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