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FutureLearn

Introduction to Business Intelligence and Data Analytics

Boxplay via FutureLearn

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.

Discover the value of data for gaining a competitive advantage in business

Companies who focus on data are more likely to outperform their competitors and beat revenue goals.

On this three-week course from BoxPlay, you’ll gain the data-driven insights needed to spearhead positive change in your organisation and maintain a competitive edge once you get ahead.

Learn how to lead digital and data transformation within your organisation

With a visual step-by-step approach, you’ll discover the difference between optimisation and innovation and why it matters to your organisation’s strategic planning and operational efficiency.

You’ll also identify the benefits of a data-led approach with specific reference to your own organisation.

Improve your decision making skills using data driven technical solutions

With insights from world-renowned data experts, you’ll learn the techniques and skills to make meaningful changes to your business.

You’ll develop skills in interpreting data visualisation, learning how to read, analyse, and create reports.

Using these skills, you can justify organisational change, deliver strategic insights into optimising current processes, and sustain competitive advantage.

Examine data analytics infrastructure, from descriptive to prescriptive analytics

You’ll learn how to develop a data analytics strategy that aligns with your business goals, whilst exploring the role of business intelligence within data analytics.

With this knowledge, you’ll be able to create performance benchmarks, spot trends, and increase compliance.

By the end of this course, you’ll be able to demonstrate the benefits of data-driven decision making and leadership. You’ll be able to identify areas within your business for data-led optimisation, as well as developing a data analytics strategy to improve performance across the organisation.

This course is designed for leaders and managers in business contexts who wish to improve their knowledge of data analytics and data-led business strategy.

Syllabus

  • Week 1
    • What is data analytics?
    • Types and applications of data analytics
    • Data analytics and digital transformation
    • Gain and sustain a competitive advantage using data analytics
    • Evaluating data analytics projects
    • Technical challenges, solutions, and staff

Taught by

Astrid deRidder

Reviews

4.6 rating at FutureLearn based on 7 ratings

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