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FutureLearn

Radio and Podcast Marketing with Advertising Week

AW Learn via FutureLearn

Overview

Discover the power of podcast and radio advertising

With options for podcast advertising on the rise and radio advertising as lucrative as ever, audio marketing is a key strategic marketing avenue for brands big and small.

Through case studies from brands experienced in marketing for audio, this two-week course will equip you with the skills you need to create and run memorable podcast and radio marketing campaigns.

Explore audio marketing case studies from top brands like Garnier and KISS FM, Mastercard, and Autoglass

Identifying how to create the right marketing content for podcasts and radio is an extremely valuable skill for marketers today.

Taking examples and insights from brands who have gotten it right, this course will help you identify what type of audio marketing works for different organisations and why.

You’ll hear from Autoglass on how it identified a user need that transformed their radio ads, and from Garnier on why it collaborated with KISS FM to launch a new product.

Get expert tips on marketing planning tools from Zendium and Spotify

The course offers plenty of tips and support for finding where to experiment with your content creation as well as what tools to use to create your audio content and strategy.

With access to interviews from Spotify and Zendium, you’ll discover how even everyday products like toothpaste can impact an audience with a strong audio marketing strategy, and find out what information and data Spotify offers marketers who use their platform for audio ads.

Create a full radio marketing campaign

By the end of the course, you’ll be able to identify which type of audio marketing format – from radio ads to branded audio content – is right for your organisation, and feel confident to use customer insights to formulate a targeted audio content marketing plan.

This course is designed for anyone who’d like to explore what’s possible in audio marketing areas like radio and podcasting.

It will also be useful for those who are new to marketing well as those already working in the field.

Taught by

Ruth Mortimer

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