Class Central’s study group experiment continues with three new courses (two of them with free certificates) starting June 16th.
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A recent study found that 77% of consumers surveyed have stayed loyal to a specific brand for 10 years or more.
This two-week course will give you the brand management skills you need to implement a brand strategy that keeps your consumers coming back for more.
Almost every organisation has a brand or reputation that should be maintained.
On this course, you’ll learn how to identify a brand’s identity and formulate a defined brand strategy that aligns with consumer needs, emotions, and the competitive business environment.
Using Coca Cola as a case study, you’ll discover why $36.2bn of Coca Cola’s $200bn net worth belongs to its brand alone – and how it did it.
Designing a strong brand identity requires honing and experimenting with your brand vision and mission.
You’ll develop your knowledge of key strategic branding tools and techniques to consider when curating a brand’s identity, including segmentation, targeting, and brand positioning.
Alongside the experts at Advertising Week, you’ll learn how to produce a brand essence framework which accurately represents your brand and its values.
Once you’ve honed your brand identity and strategy, you’ll learn how to model this strategy into a brand plan which resonates with your audience, as well as your organisation’s wider marketing goals.
This course is designed for anyone who wants to understand the basics of branding and brand management.
This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.
Start your review of Strategic Brand Management with Advertising Week
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