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FutureLearn

Introduction to Data for Business Leaders

The Data Lab via FutureLearn

Overview

The data world is awash with buzzwords, go beyond the hype to explore outcomes.

This course explores data at an introductory level for decision makers.

Upon completion of this course the participants will be able to:

  • Describe how organisations use data to drive value.

  • Identify and classify data and opportunities within your own organisation.

  • Explain how data mature your organisation is and identify what to do to increase your maturity to align with your ambitions.

  • Summarise the main challenges organisations face.

  • Begin to justify the investment required within your own organisation.

This course was previously called “Driving Value from Data”

This is a course for leaders who are setting up data capabilities for the 1st time, or are moving to their next level of data maturity. This is for you if you are leading the change to make your organisation more data savvy so that you can achieve meaningful business outcomes.

The target learners are:

  • Leaders who are directly or indirectly accountable for driving value in their organisations.
  • Small to medium size business owners who want to drive more value from the information they already have.
  • Data professionals who are struggling to get business buy-in to driving value from data.

The main goal of this course is to give you the confidence and leadership skills to transform your business into one that uses data to achieve business outcomes quicker and with great certainty.

Taught by

Craig Paterson

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