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Introducing Entrepreneurship for Musicians

University of Miami, Frost School of Music via Kadenze


This course will explore the distinct mindset and essential knowledge base vital to the establishment and success of any music-related entrepreneurial endeavor. It will highlight the notion that, whether they know it or not, musicians are natural entrepreneurs!

• Repurpose your skills as a musician to envision and develop a business.

• Leverage your fundamental “multipreneurial” nature as a musician.

• Create opportunities around your diverse musical skills.

• Conceive, form, launch, market, and manage a music-related business.

This course is composed of select modules from MMI 530 Entrepreneurship for Musicians, a popular course at the Frost School of Music also offered through Frost Online. It offers a unique opportunity to experience the convenience and rewards of online learning.


Session 1: The Entrepreneurial Musician 
This session is all about the entrepreneurial mindset and how it relates to musicians. I'll also introduce you to a pair of tools that may help you clarify your goals and asses your risk tolerance. Session 2: Business Planning For Musicians 
In this session we'll focus on the planning stage of your business. I'll introduce you to the Business Model Canvas as well as the most commonly used business structures. Session 3: Finances And Musicians 
In this session we'll concentrate on managing your business finances. We'll explore the basics of accounting, taxes, and financial matters important to musicians. Session 4: Branding And Marketing 
This session will explore branding and marketing for musicians. We'll outline the marketing process and review the "mix" of a successful marketing program. Session 5: Wrap Up - How To Start 
What are your next steps? In this final session we'll discuss the importance of testing your business in the real world as soon as possible.

Taught by

Rey Sanchez


2.7 rating, based on 3 Class Central reviews

Start your review of Introducing Entrepreneurship for Musicians

  • Tory Hunter

    Tory Hunter completed this course.

    A super-helpful collection of both proven methods with some innovative strategies. This is not about just telling us what to do, but helping students decide for themselves how the concepts may apply to our own career. If you only look at the surface of a class, it may look easy - but its up to me to dig in and make it work, and this course has been great so far.
  • Profile image for Fab

    Fab completed this course, spending 3 hours a week on it and found the course difficulty to be very easy.

    It does what it says on the tin. It's an introductory mini-course (pretty short), which begs for further sessions.
    The teacher is easy to follow, pretty slow paced. Nothing groundbreaking, but a clear overview of basic principles.
  • Sergiu N completed this course, spending 1 hours a week on it.

    Rubbish material, very general. Dropped it after the first sessions. It's one of those jack of all traits, master of none attempts.

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