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Typography in Graphic Design

School of Visual Arts via Kadenze

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Overview

Typography in Graphic Design covers the role of typefaces as cultural artifacts and how the influences and concerns of the day are reflected in type vernaculars. Very fine detail on font characteristics will also be explored (stroke widths, x-heights, serif qualities, etc.) and how these affect usage and emotional impact. Choosing the right typeface for a project and mixing typefaces in a design will be explained in depth.

Syllabus

Session 1: Adapting The Typographic Vernacular 
Session 2: Typefaces As Cultural Artifacts 
Session 3: How To Finalize And Refine An Original Typeface 
Session 4: How To Combine Typefaces In Graphic Design 

Taught by

Tobias Frere-Jones

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